The Gulf Model car promotion got off to a strong start in terms of take-up across various businesses, but with the release of the animation and the cars now being in circulation, they seem to be attracting a second wave of interest, with further orders coming in.

The five-model car set, produced by licensee, Greenlight, has now been adopted in 37 countries with 250,000 cars ordered – and the number is still growing.

The promotions have clearly set Gulf businesses thinking and here are some examples of the different initiative which feature the cars:

New Zealand’s Challenge Fuel Stations are offering a free car with every $40 spent

In Italy, each 200L drum of Gulf Formula ordered comes with 50 cars, so that mechanics can give one free to customers with each oil change. In Germany a similar promotion is in place.

In Certas’ UK Fuel Stations, retailers buy the cars and offer the customer the opportunity of either buying the car at full retail cost or at a reduced price with every 25 litres of fuel purchased. Either way they are making a margin on each car.

In the Middle East, each 4L pack of Formula G or Synth Sand Protect comes with a free model to help generate more business on synthetic ranges, and in China there is a model car with every 5L pack of SUV Oil.

That should be all of the inspiration you need!… but if you need more ideas or more details contact Rachit Kapoor to see how it could work for your business: Ova e-mail adresa je zaštićena od spambota. Potrebno je omogućiti JavaScript da je vidite.

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